This post is primarily intended for user experience professionals and product managers; however, I hope that folks from many disciplines will find this post relevant and conclude that it is a good starting point for a spirited discussion. Please comment away!
Some people believe that the best way to produce a successful product is to align it with power and influence in the organization, referred to in this post as political positioning. Political positioning means that you create product requirements that are primarily consistent with the views of the most powerful people in the organization. The idea is that they are the most powerful and influential;therefore, they must know what is right. While this might be an effective short term strategy, it is often the very reason why products fail to meet customer needs, why infighting occurs within organizations, and why product plans fall short of their goals. Continue reading “Why Political Positioning Is Not the Best Long Term Strategy”